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3 ways to (usefully) lose control of your brand

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by TED Talks

A great video from TED of Tim Leberecht that shares several of the beliefs of the Driven Organization.

He offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to company values.

Check it out here.

Tags: Autonomy, brand
Published on 08 Nov. 2012

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